Considerations When Selling On Your Own

• Homes are purchased by comparison and you have only one property to show.
  
  
• The average homeowner overprices his home but eventually accepts a price lower than market value. A REALTOR can objectively price the home based on actual comparable sales.
  
  
• It is difficult for a seller to create rapport with a buyer because no relationship has been established. In some cases, an adversarial position occurs because there is no third party negotiator.
  
  
• You may hear conflicting suggestions regarding the sale of your home from well intentioned friends. A REALTOR can see the entire picture and offer advice based on a wide range of experiences.
  
  
• A REALTOR can offer expert advice to sell the home quickly by preparing the home prior to placing it on the market.
  
  
• Your method of attracting buyers is a sign in the yard and an ad in the paper, but REALTORS have many proven methods of promoting your property.
  
  
• The average prospect isn't likely to freely discuss his likes and dislikes to a homeowner but will with a REALTOR. This is a necessary step in the decision making process.
  
  
• It is difficult for you to follow-up with prospects who have seen your home because it might be interpreted as anxiety to sell which could give the impression you will take less for your home.
  
  
• Is it the highest and best use of your time to try to sell your home or would you be more productive at your chosen profession?

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